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Community Calendar

    • 09/08/2025
    • 5:30 PM - 9:00 PM
    • Petco Park
    Register

    • 09/11/2025
    • 9:00 AM - 4:00 PM
    • Neurocrine Biosciences (6027 Edgewood Bend Court, 1st Floor, HR Training Room, San Diego, CA, 92130)
    Register

    CBASD Member Cost: $695
    Additional Employee of CBA Member Org: $595
    Non-CBA members may register for $795

    Note it is highly encouraged to join the CBA ($50 for individual membership,
    Company membership: $135 up to three memberships, or $270 for up to six memberships.

    CBASD is delighted to bring you this high value 7-hour sales compensation class. David Cichelli will lead this in person session.  David is the leading authority in sales compensation design. He will share how to create high impact pay plans. Do not miss this opportunity to learn from one of the leading experts and popular presenters in sales compensation. Whether you are seeking to increase your professional competencies or undertake a redesign effort at your company, this is the right program for you. 

    What will you learn? You will learn how to create compelling incentive programs for the revenue team. Learn key concepts in sales compensation. Understand how to design powerful sales compensation solutions. 

    Who should attend? This is a perfect course for new sales compensation specialists, project leaders and experienced professionals. Our shared objective: Improve sales force performance!  Invite your sales compensation stakeholders from sales, sales operations, HR and finance (use the attached “Invite a colleague” email invitation template to share event details with other sales comp stakeholders). They will thank you!

    Program Outline

    Sales compensation works! Sales personnel pay attention to their sales compensation plans. Sellers seek to achieve and exceed their sales goals. They wish to maximize their earnings. A well-designed sales compensation plan will increase performance, reward the better performers and help the company achieve its sales objectives. Attendees will receive printed workshop materials. This workshop will include such topics as:

    • Why Sales Compensation
    • Sales Compensation Support Job Accountabilities
    • Sales Compensation Key Terms
    • Sales Compensation Policy Guidelines
    • Formula Types
    • Base Pay Management
    • Quotas
    • Modeling and Costing
    • Annual Program Review
    • Plan Examples

    David Cichelli is a revenue growth consultant. David helps companies achieve their sales objectives through a variety of solutions, including improved segmentation, channel design, sales ROI, sales metrics, quota allocation, selling models and sales compensation.  He is author of McGraw Hill’s Compensating the Sales Force and Revenue Growth Model: Chief Revenue Officer’s Guide to B2B Sales Success. Mr. Cichelli holds an undergraduate degree from Pennsylvania State University and a graduate degree from Michigan State University.

    https://www.linkedin.com/in/david-cichelli-1030a823/

    David Cichelli
    Revenue Growth Advisor
    advisors2sales
    PO Box 25606, Scottsdale, AZ  85255
    cichelliadvisory@gmail.com
    714-307-5712

    • 09/24/2025
    • 5:30 PM - 7:00 PM

    Join us for our next CBA Event!

    Wellness/Mental Health

    5:30 pm to 7:00 pm



    • 10/22/2025
    • 5:30 PM - 7:00 PM

    Join us for our next CBA Event!

    Legal Update 

    5:30 pm to 7:00 pm



Past events

06/25/2025 Creating a Culture of Care: Driving Employee Engagement
05/13/2025 Executive Pay Presented by Willis Towers Watson
04/30/2025 Join us April 30th for CBA Happy Hour & Networking Event - RSVP your spot today! Non-members welcomed!
03/26/2025 Transforming HR & Total Rewards: Unlocking Success through People Analytics
02/26/2025 2025 San Diego Regional Economic Outlook February 26, 2025, 5:30 pm to 7:00 pm
10/23/2024 Legal Update from Denise Visconti (Littler) October 23, 2024, 5:30 pm to 7:00 pm
09/25/2024 Retirement & Financial Wellness September 25, 2024, 5:30 pm to 7:00 pm
08/13/2024 CBA Padres Event 2024
06/26/2024 AI for Comp & Benefits June 26, 2024, 5:30 pm to 7:00 pm
05/22/2024 Executive Pay: A recap of the last few years and an early look to 2024
04/24/2024 Modern Mental Health Solutions for Today's Workforce April 24, 2024, 5:30 pm to 7:00 pm
03/27/2024 WorldatWork Certification Class - Quantitative Principles in Compensation Management
02/28/2024 The Future of Pay Transparency February 28, 2024, 5:30 pm to 7:00 pm
10/25/2023 Member Meeting: Legal Update with Denise Visconti - Littler
09/18/2023 Sales Compensation 101 Workshop
08/17/2023 CBA Networking Event August 17, 2023, 5:30 pm to 7:00 pm
06/15/2023 Base Pay Administration - WorldatWork Certification Class
06/12/2023 WorldatWork Total Rewards'23
04/19/2023 CBA Networking Event April 19, 2023, 5:30 pm to 7:00 pm
10/26/2022 Member Meeting: Legal Update with Denise Visconti - Littler
09/28/2022 Member Meeting - Online Networking Event + Webinar on Personalization of Rewards
08/24/2022 Member Dinner Meeting - CBASD Networking Event
03/16/2022 CBA Member Meeting: Compensation Round Table
10/27/2021 Member Meeting - Legal Update
09/30/2021 Member Meeting: Benefits Engagement - Best Practices
08/23/2021 Spotlight on Sales Comp, a WorldaWork Conference & Exhibition
08/11/2021 How Sales Compensation Works! By David Cichelli of The Alexander Group
05/19/2021 Work Transformation Post COVID-19
11/18/2020 Member Meeting - Health and Well-Being Benefits Opportunities Post COVID-19
10/28/2020 Member Meeting – Legal Update
08/13/2020 WorldatWork 2020 Spotlight on Sales Compensation Virtual Conference & Exhibition
07/08/2020 WorldatWork 2020 Total Resilience Virtual Conference
05/27/2020 CBASD Webinar - Responding to the Economic Crisis by Utilizing People Analytics - May 27, 2020
02/26/2020 Member Dinner Meeting: Total Rewards Communications


11251 Rancho Carmel Drive # 502178
San Diego, CA 92150
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