CBASD Member Cost: $695
Additional Employee of CBA Member Org: $595
Non-CBA members may register for $795
Note it is highly encouraged to join the CBA ($50 for individual membership,
Company membership: $135 up to three memberships, or $270 for up to six memberships.
CBASD is delighted to bring you this high value 7-hour sales compensation class. David Cichelli will lead this in person session. David is the leading authority in sales compensation design. He will share how to create high impact pay plans. Do not miss this opportunity to learn from one of the leading experts and popular presenters in sales compensation. Whether you are seeking to increase your professional competencies or undertake a redesign effort at your company, this is the right program for you.
What will you learn? You will learn how to create compelling incentive programs for the revenue team. Learn key concepts in sales compensation. Understand how to design powerful sales compensation solutions.
Who should attend? This is a perfect course for new sales compensation specialists, project leaders and experienced professionals. Our shared objective: Improve sales force performance! Invite your sales compensation stakeholders from sales, sales operations, HR and finance (use the attached “Invite a colleague” email invitation template to share event details with other sales comp stakeholders). They will thank you!
Program Outline
Sales compensation works! Sales personnel pay attention to their sales compensation plans. Sellers seek to achieve and exceed their sales goals. They wish to maximize their earnings. A well-designed sales compensation plan will increase performance, reward the better performers and help the company achieve its sales objectives. Attendees will receive printed workshop materials. This workshop will include such topics as:
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Why Sales Compensation
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Sales Compensation Support Job Accountabilities
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Sales Compensation Key Terms
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Sales Compensation Policy Guidelines
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Formula Types
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Base Pay Management
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Quotas
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Modeling and Costing
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Annual Program Review
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Plan Examples

David Cichelli is a revenue growth consultant. David helps companies achieve their sales objectives through a variety of solutions, including improved segmentation, channel design, sales ROI, sales metrics, quota allocation, selling models and sales compensation. He is author of McGraw Hill’s Compensating the Sales Force and Revenue Growth Model: Chief Revenue Officer’s Guide to B2B Sales Success. Mr. Cichelli holds an undergraduate degree from Pennsylvania State University and a graduate degree from Michigan State University.
https://www.linkedin.com/in/david-cichelli-1030a823/
David Cichelli
Revenue Growth Advisor
advisors2sales
PO Box 25606, Scottsdale, AZ 85255
cichelliadvisory@gmail.com
714-307-5712