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T4/GR9 Strategic Communication in Total Rewards on August 24 - 25, 2020
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 Export to Your Calendar 8/24/2020 to 8/25/2020
When: August 24-25, 2020
8:30 AM
Where: TBD

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CBASD Announces the Upcoming WorldatWork Course in San Diego, CA 

 August 24-25, 2020

Plan Now to Attend

Strategic Communication in Total Rewards (T4/GR9) 

August 24-25, 2020 | San Diego CA

This course provides an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or an acquisition.

  • Learn the rationale for strategically planning a communication campaign.
  • Discuss the characteristics of effective communication.
  • Obtain an understanding of the eight steps of the communication process.
  • Identify the appropriate communication channel to deliver the message.
  • Review specific total rewards communications considerations and special situations.
  • Find out how to effectively and efficiently manage your communication campaign.

 Course Location: TBD


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