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    • 08/26/2026
    • 5:30 PM - 7:00 PM
    • Webinar
    Register


    Confidently Managing 2027 Benefit Season – LIVE WEBINAR

    August 26, 2026, 5:30 pm to 7:00 pm

    Attendance for CBA members is free!

    Non-CBA members may register for free!

     

    AGENDA

    5:30 pm – 5:45 pm:  Welcome & Announcements – Dianna Ahlers, CBASD President

    5:45 pm – 6:55 pm: Maggie Osburn, Executive Vice President, Benefits @ HUB Intl

    Meagan Tyson, SVP, Employee Communications & Design @ HUB Intl

    6:55 pm – 7:00 pm: Closing

    The webinar link will be sent no later than 24 hours before the August 26 program. Please RSVP by 9pm the night before the webinar to ensure receipt of the webinar link. Webinar attendance counts towards WorldatWork re-certification credits.

    Presented by:

     

    Maggie Osburn

    Executive Vice President, Benefits @ HUB, Intl

    Maggie is Senior Vice President, Employee Benefits for HUB International, Inc. in San Diego. In this role, Maggie leads the strategic direction of her clients’ benefit programs and decisions, including various alternative funding methods. Her expertise as an advisor to HR enables her to effectively consult with San Diego’s major employers to help them develop insurance strategies that are aligned with their financial, human resources and diversity & inclusion goals and objectives.      

    Maggie joined HUB International (formerly Intercare Insurance Solutions) in 2006. She has more than 25 years of sales, training and   consulting experience in the human resources arena across a variety of industries. Prior to joining HUB, Maggie served as Senior Vice President, Global Accounts for Lee Hecht Harrison, where she successfully developed and implemented customized career management and leadership consulting solutions for Fortune 500 companies. Maggie earned the Professional in Human Resources (PHR) designation from the Society of Human Resources Management (SHRM) in 1999. Maggie sat on the Institutional Review Board (IRB) for San Diego Hospice and on the Petco Foundation Board; was the Director of Finance for the San Diego chapter of the National Human Resources Association; currently hosts/chairs the San Diego Benefit Council’s monthly discussions; and volunteers and fosters for Rancho Coastal Humane Society.


    Meagan Tyson

    SVP, North American Director, Employee Communications & Design, HUB Intl

    As the Senior Vice President, North American Director of Employee Communication & Design at HUB International, Meagan leads a powerhouse team of strategists, project managers, designers, and writers. Her team develops award-winning employee communication campaigns that educate, engage, and inspire employees across organizations of all sizes. Under her leadership, the Communication & Design team has consistently earned top industry honors, including multiple MarCom Awards and a Gold Viddy Award for video excellence.

    Beyond the creative work, Meagan also oversees the day-to-day operations and culture of the team. She brings deep expertise in small-to-mid market strategy—especially Core and Crafted segments—while championing team efficiencies, service innovation, and meaningful partnerships with HUB’s Core-focused and Crafted HUBs. She leads marketing efforts for C&D, including resource days, national webinars, specialty events, and trainings, and plays a key role in shaping team culture through initiatives like the annual team meeting and Culture Club.

     Prior to HUB, Meagan served as Communications Director for Intercare, a Southern California brokerage, where she worked closely with clients and account teams to craft customized employee benefit communications and marketing materials.

     She holds a Bachelor of Arts in Communications with an emphasis in Public Relations from San Diego State University.


    • 09/08/2026
    • 5:30 PM - 9:00 PM
    • Petco Park
    • 17
    Register

    • 09/15/2026
    • 9:00 AM - 4:00 PM
    • Neurocrine Biosciences (6027 Edgewood Bend Court, San Diego, CA, 92130)
    • 10
    Register


    CBASD Member Cost: $695
    Additional Employee of CBA Member Org: $595
    Non-CBA members may register for $795

    Note it is highly encouraged to join the CBA ($60 for individual membership,
    Company membership: $160 up to three memberships, or $300 for up to six memberships.

    CBASD is delighted to bring you this high value 7-hour sales compensation class. David Cichelli will lead this in person session.  David is the leading authority in sales compensation design. He will share how to create high impact pay plans. Do not miss this opportunity to learn from one of the leading experts and popular presenters in sales compensation. Whether you are seeking to increase your professional competencies or undertake a redesign effort at your company, this is the right program for you. 

    What will you learn? You will learn how to create compelling incentive programs for the revenue team. Learn key concepts in sales compensation. Understand how to design powerful sales compensation solutions. 

    Who should attend? This is a perfect course for new sales compensation specialists, project leaders and experienced professionals. Our shared objective: Improve sales force performance!  Invite your sales compensation stakeholders from sales, sales operations, HR and finance. They will thank you!

    Program Outline

    Sales compensation works! Sales personnel pay attention to their sales compensation plans. Sellers seek to achieve and exceed their sales goals. They wish to maximize their earnings. A well-designed sales compensation plan will increase performance, reward the better performers and help the company achieve its sales objectives. Attendees will receive printed workshop materials. This workshop will include such topics as:

    • Why Sales Compensation
    • Sales Compensation Support Job Accountabilities
    • Sales Compensation Key Terms
    • Sales Compensation Policy Guidelines
    • Formula Types
    • Base Pay Management
    • Quotas
    • Modeling and Costing
    • Annual Program Review
    • Plan Examples

    David Cichelli is a revenue growth consultant. David helps companies achieve their sales objectives through a variety of solutions, including improved segmentation, channel design, sales ROI, sales metrics, quota allocation, selling models and sales compensation.  He is author of McGraw Hill’s Compensating the Sales Force and Revenue Growth Model: Chief Revenue Officer’s Guide to B2B Sales Success. Mr. Cichelli holds an undergraduate degree from Pennsylvania State University and a graduate degree from Michigan State University.

    https://www.linkedin.com/in/david-cichelli-1030a823/

    David Cichelli
    Revenue Growth Advisor
    advisors2sales
    PO Box 25606, Scottsdale, AZ  85255
    cichelliadvisory@gmail.com
    714-307-5712

    • 10/28/2026
    • 5:30 PM - 7:00 PM
    • Neurocrine Biosciences (6027 Edgewood Bend Court, 1st Floor, HR Training Room, San Diego, CA 92130)

    Join us for our next CBA Event!

    Annual Legal Update

    Neurocrine Biosciences
    6027 Edgewood Bend Court, 1st Floor, HR Training Room, San Diego, CA 92130

    October 28, 2026, 5:30 pm to 7:00 pm

    More Information Coming Soon!

Past events

07/25/2026 CBASD Pacific Beach Clean Up - Volunteer Event
07/22/2026 Emerging Total Rewards Vendors & Tools Quick Pitch Day WEBINAR
06/24/2026 Executive Compensation with WTW
05/20/2026 Rethinking Jobs & Pay: Modern Job Architecture & Salary Design in Action
04/29/2026 Total Rewards in the AI Era
03/25/2026 Compensation in a Changing Landscape: Leader Insights and Lessons Learned
02/25/2026 Selling Strategy, Not Spend: How Total Rewards Leaders Win with the C-Suite
01/28/2026 New Year, New Goals: Resolutions for Career Success in 2026!
10/22/2025 Total Rewards Trends & Legal Updates
09/24/2025 Beyond the Buzz: AI in Action for Compensation Professionals
09/11/2025 Sales Compensation One-Day Class - SEPT 2025
09/08/2025 CBASD Baseball Night at Petco Park - SEPT 2025
06/25/2025 Creating a Culture of Care: Driving Employee Engagement
05/13/2025 Executive Pay Presented by Willis Towers Watson
04/30/2025 Join us April 30th for CBA Happy Hour & Networking Event - RSVP your spot today! Non-members welcomed!
03/26/2025 Transforming HR & Total Rewards: Unlocking Success through People Analytics
02/26/2025 2025 San Diego Regional Economic Outlook February 26, 2025, 5:30 pm to 7:00 pm
10/23/2024 Legal Update from Denise Visconti (Littler) October 23, 2024, 5:30 pm to 7:00 pm
09/25/2024 Retirement & Financial Wellness September 25, 2024, 5:30 pm to 7:00 pm
08/13/2024 CBA Padres Event 2024
06/26/2024 AI for Comp & Benefits June 26, 2024, 5:30 pm to 7:00 pm
05/22/2024 Executive Pay: A recap of the last few years and an early look to 2024
04/24/2024 Modern Mental Health Solutions for Today's Workforce April 24, 2024, 5:30 pm to 7:00 pm
03/27/2024 WorldatWork Certification Class - Quantitative Principles in Compensation Management
02/28/2024 The Future of Pay Transparency February 28, 2024, 5:30 pm to 7:00 pm
10/25/2023 Member Meeting: Legal Update with Denise Visconti - Littler
09/18/2023 Sales Compensation 101 Workshop
08/17/2023 CBA Networking Event August 17, 2023, 5:30 pm to 7:00 pm
06/15/2023 Base Pay Administration - WorldatWork Certification Class
06/12/2023 WorldatWork Total Rewards'23
04/19/2023 CBA Networking Event April 19, 2023, 5:30 pm to 7:00 pm
10/26/2022 Member Meeting: Legal Update with Denise Visconti - Littler
09/28/2022 Member Meeting - Online Networking Event + Webinar on Personalization of Rewards
08/24/2022 Member Dinner Meeting - CBASD Networking Event
03/16/2022 CBA Member Meeting: Compensation Round Table
10/27/2021 Member Meeting - Legal Update
09/30/2021 Member Meeting: Benefits Engagement - Best Practices
08/23/2021 Spotlight on Sales Comp, a WorldaWork Conference & Exhibition
08/11/2021 How Sales Compensation Works! By David Cichelli of The Alexander Group
05/19/2021 Work Transformation Post COVID-19
11/18/2020 Member Meeting - Health and Well-Being Benefits Opportunities Post COVID-19
10/28/2020 Member Meeting – Legal Update
08/13/2020 WorldatWork 2020 Spotlight on Sales Compensation Virtual Conference & Exhibition
07/08/2020 WorldatWork 2020 Total Resilience Virtual Conference
05/27/2020 CBASD Webinar - Responding to the Economic Crisis by Utilizing People Analytics - May 27, 2020
02/26/2020 Member Dinner Meeting: Total Rewards Communications


11251 Rancho Carmel Drive # 502178
San Diego, CA 92150
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